From fashion icons to snack brands, these are the partnerships making headlines
In 2025, celebrity brand collaborations are bigger and smarter than ever. Here’s a curated list of the top ten celebrity brand collaborations that successfully combined star power, product, and cultural impact.
1. Ariana Grande × Swarovski
Pop singer Ariana Grande teamed with Swarovski to launch an elegant crystal capsule collection. Inspired by her signature glam-pop style, the line includes statement necklaces, rings, and accessories that blend her personality with luxury sparkle—positioning Swarovski as youthful and iconic.
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2. Sabrina Carpenter × Dunkin
Pop star Sabrina Carpenter launched a fun campaign with Dunkin’, sharing her favourite drinks and personal tips through a series of lifestyle-forward ads. The energetic campaign bridged music and everyday coffee culture, quickly going viral on TikTok and Instagram. This collab highlighted how brand-celeb synergy can modernize even legacy food brands.
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3. Zoe Saldaña × Cartier
Actress Zoe Saldaña was officially named a global ambassador for Cartier, starring in campaigns featuring the brand’s iconic Panthère de Cartier line. The partnership elevates Cartier’s red-carpet presence with Zoe’s blend of elegance and star power.
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4. Venus Williams × Dior Beauty
Tennis legend Venus Williams helped relaunch Dior’s Capture anti-aging line. As one of multiple ambassadors from ages 27 to 77, Venus helped underscore inclusivity and timeless beauty. The campaign significantly increased Dior’s appeal to diverse age groups.
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5. SKIMS × Rosé (BLACKPINK)
Rosé from BLACKPINK partnered with SKIMS for a collection that blended her soft aesthetic with Kim Kardashian’s shapewear line. The collaboration reflected global reach and feminine elegance, appealing to fans of both music and fashion.
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6. Post Malone × Oreo
Unexpected yet viral, Post Malone collaborated with Oreos to launch a limited-edition salted caramel and shortbread crème cookie. With collectible packaging designs and social buzz, the partnership drew crossover attention from music and food lovers.
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7. Louis Vuitton × Takashi Murakami × Zendaya
In a re-edition of its iconic designer campaign, Louis Vuitton re-released Takashi Murakami’s Cherry Blossom art—this time starring Zendaya in campaign visuals. The reimagined pieces and immersive pop-ups tied modern Hollywood glamour to nostalgic luxury.
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8. Disney × Bath & Body Works
Disney joined forces with Bath & Body Works to launch princess-themed fragrances and body products. The range combined nostalgia and sensory design, appealing to Millennial and Gen Z shoppers looking for childhood magic presentation.
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9. Pharrell Williams & Nigo × Louis Vuitton
At Paris Fashion Week 2025, music and fashion icons Pharrell Williams and Nigo co-curated Louis Vuitton’s Autumn/Winter collection. The drop featured varsity jackets, monogram suits, lobster-shaped handbags, and colorful motifs—marking one of the industry’s most talked-about launches.
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10. David Yurman × Eiza González
Actress Eiza González was named global ambassador for David Yurman’s Spring 2025 Cable jewelry collection. Her involvement connected Latin American entertainment influence with premium craftsmanship and modern storytelling in luxury design.
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Why These Collaborations Work
Authenticity & Audience Alignment
Each celebrity’s collaboration aligned with their public image—Post Malone and Oreo embraced playful unpredictability, while Venus Williams elevated luxury with athletic credibility.
Cultural Relevance & Timing
Many campaigns dropped in Q2–Q3 of 2025, aligned with product launches or pop culture events—maximizing visibility.
Multi-Platform Stories
These partnerships leveraged social media, immersive campaigns, and influencer-driven content to create cohesive storytelling across platforms.
Collaboration Performance & Media Impact
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Zendaya & Louis Vuitton, along with Murakami’s return anniversary, created immersive retail pop-ups and strong editorial coverage.
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BLACKPINK’s involvement (Rosé with SKIMS, Jennie & Jisoo with Dior, YSL, Cartier) drove global brand resonance across markets.
How to Use These Ideas If You’re a Creator or Business Owner
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Brand work in your niche: Partner beyond traditional fields consider how entertainment, food, fashion, and tech can align.
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Leverage cultural moments: Plan collabs around album drops, tours, holidays, or social trends.
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Use social-first launches: Platforms like TikTok, Instagram, and pop-up events amplify impact.
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Focus on storytelling: Make sure visuals, messaging, and campaign tone all reflect authentic celebrity identity.
The Collaborations
These celebrity-brand partnerships demonstrate that 2025 collaborations are about more than just logos. They’re built on storyline clarity, audience alignment, and brand synergy. Whether driven by personality or product innovation, these collaborations are proving that when celebrity and commerce sync authentically, they can redefine cultural moments and drive serious results.
